PPC vs. SEO

There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO… Continue reading PPC vs. SEO

About Search Engine Results Pages

There are millions of pages on the web, but none are more important to digital marketers than search engine results pages, or SERPs. Search engine optimization specialists and PPC advertisers alike vie for the same precious real estate in the most prominent parts of the SERPs, but competition is fierce and technological developments in search mean it’s… Continue reading About Search Engine Results Pages