Pay per click advertising is one of the biggest online advertising methods, and adult advertising is one of the main industries on the Internet. However the attitudes of pay per click companies vary widely when it comes to allowing adult adverts. Many main-stream ad networks have taken different approaches to the issues surrounding adult pay per click advertising making it difficult for both advertisers and publishers in the sector.
Many people think that Google does not allow adult advertising, but this is not the case. There are many items prohibited by Google’s advertising policy including gambling, tobacco and the sale of endangered species, but adult advertising is acceptable. Google accepts adult pay per click adverts however the policy prohibits certain of the more extreme genres.
Yahoo! Search Marketing also allows adult advertising but places restrictions on the sites making sure that they all have age disclaimers in place. All pages are rated as either adult or non adult and adverts for adult sites must be placed on keywords that are obviously adult in nature. Of course ensuring that keywords are entirely adult may prove difficult for advertisers in the adult industry for example the keyword sex may not be perceived as an adult keyword because it can be used in a non adult way such as denoting gender.
Unlike Google and Yahoo, Microsoft have chosen to shut-out the adult industry. Microsoft AdCentre do not accept adverts on keywords that they perceive as adult nor do they allow adverts that use landing pages that feature content of an adult nature.
Another of the big players in the pay per click industry Miva, has taken a slightly different approach by allowing adult advertising but requiring that the advertisers confirm that the advert is adult in nature when it is placed. This ensures that adult adverts are not shown in inappropriate locations.
Of course there are a number of specialist companies that concentrate on adult pay per click advertising. Using a specialist firm can be a better solution for many advertisers as there are no issues involved with the adverts showing on sites that may disapprove of them.
Pay-per-click advertising, or PPC, is a way of advertising on web sites in which the advertiser pays for the ads only when someone clicks on them to get to their site. For those involved, there’s money to be made on either side of the road — as an advertiser and as the site on which the ads are posted.
PPC involves advertisers placing bids on the key words they believe their potential customers will use to find products or services like their own. For example, if you are selling wool socks, you might bid on words like “socks,” “wool,” or even “wool socks.” The greater the demand for the particular key word, the higher the bidding prices will be for top spots on the search engine.
PPC ads usually appear in the right margin of a search engine when a user types in the bid upon key words to perform a search. The order in which your ad will appear depends on where your bid fell; if you came in with the highest bid, your ad will appear at the top of the list. In general, the top three bids show up on the first screen of the search without the user having to scroll down.
PPC advertising is an excellent means of making money for web site owners who may not have a product or service of their own to sell. If you have a site or blog that attracts a lot of visitors, you could put it to work for you with PPC ads. Many companies offer affiliate programs that pay affiliates for placing ads for the company on their web site. Each time a visitor to the affiliate’s site clicks on the ad, the company pays the affiliate course a set fee. Fees can range anywhere from $.05 to $.50 or higher per click.
On the other side, companies that want to enhance their presence on the web and draw more visitors to their site can work wonders with relatively inexpensive PPC ads. However, when starting a PPC campaign, it’s important to think carefully about what you want to accomplish and whether or not PPC ads are the way to do it.
In general, PPC ads work remarkably well for short advertising campaigns. For example, if your company is introducing a new product or attempting to build an opt-in list, PPC ads might be perfect for the purpose. They’re a very quick way of getting the word out about your products since a PPC campaign can be started within 24 to 48 hours.
Another thing to consider is which key words you’ll bid on. Remember, the more in demand a particular keyword is, the more expensive it will be. So, if you’re selling a specific brand of wool socks, you might consider bidding on “Sheepspride Wool Socks” rather than just “wool socks.” Chances are you’ll pay much less and, if your customers are specifically looking for that brand, they’ll find your site quickly and easily.
Once you’ve established a PPC campaign, be sure to continually check on it. Don’t just create it and forget it. Make sure your campaign is doing what you want it to. Watch your conversion rate. Some search engines offer a reporting tool to help you do this. However, if the search engine you’re advertising on doesn’t, there are software products available to assist you with tracking tasks.
Finally, make sure your advertisement is well written. At the very least, ensure it’s free of typographical, grammar, and spelling errors. The ads are usually just one line, so your line has to be eye-catching and to the point. The search engine will have rules about what’s allowed, so be sure you’re familiar with them.
Regardless of which side of PPC advertising you’re on, advertiser or affiliate, it can be an excellent way to boost your income. Just be sure the program you’re involved in is one that meets your needs. There are a lot of options out there, so taking the time to do your research can mean the difference between a few dollars and hundreds.